Having laid the foundation of theme parks in 1951 by Walt Disney himself, Disney Parks become the go-to destination. The Disney Parks are world-renowned since they have consistently been providing entertainment value for decades.
Disney has employed a terrific strategy to always remain ahead of the curve through innovation and tremendous marketing strategies; this has enabled them to remain relevant and receive immense support over the years.
Keeping in line with their values of innovation, Disney also holds several Guinness World Records which are as follows:
Most Expensive Roller Coaster — Expedition Everest
Even though Expedition Everest at Animal Kingdom isn't the world's tallest roller coaster, it holds the record for the most expensive roller coaster being built.
After 6 long years of planning and research, Expedition Everest was constructed costing $100 million. It was opened to the public in 2006 and entered its name in Guinness World Record for being the most expensive roller coaster ride.
Disney constructed an entire mountain, a 20-foot-tall yeti, and 2,000 handcrafted items from Asia to outfit the attraction and its themed queue in order to bring the attraction to life.
Tallest Theme-Park Palace — Cinderella Castle
At Disney World in Florida, Cinderella Castle is the focal point of the Magic Kingdom's many attractions. Its northern tower is 189 feet high, making it the tallest castle in a theme park, according to the Guinness World Records. The park and castle opened to the public on 1st October 1971, after an 18-month construction period.
Forced perspective is a style of architecture that is frequently used in theme parks, as seen in the design of the castle. The castle appears even taller than it is because the doors and windows near the top are proportionately smaller than those at the bottom.
Most Visited Theme Park in World — Magic Kingdom
According to a yearly report from the Themed Entertainment Association and infrastructure company AECOM, Disney World's Magic Kingdom set a Guinness World Record in 2018 for being the most frequented theme park with 2,08,59,000 visitors that year.
The iconic Cinderella Castle can be found in Magic Kingdom, the oldest park at Disney World, along with rides like Space Mountain, Dumbo the Flying Elephant, and Pirates of the Caribbean.
Disney has remained a household brand and without a fail, it has provided a mesmerizing brand experience its customers could ever ask for. They have remained at the forefront of innovation and expansion into verticles that further enhanced the reputation of their brand. In many cases, Disney is the trendsetter.